How Big Is the Prospect of SS Home Furnishings?
After experiencing
rapid development, customized home furnishing has established a mature business
model, but it has also entered a stage of homogeneous competition.
Mainstream
companies are trying to find ways to differentiate and compete, exploring new
directions from multiple perspectives such as functions, materials, channels,
and large homes. Among them, material plays an important entry point. Taking
stainless steel home furnishing as an example, it is a track that is taken
seriously. Customized homes made of this material have been developing in a
low-key manner for many years.
Thanks
to more than ten years of efforts in materials, design, technology and other
aspects, as well as long-term market cultivation, the stainless steel home
category consisting of cabinets, wardrobes, bathroom cabinets, balcony
cabinets, etc. is indeed doing better and better. Key points There are some
relatively strong companies that have the ability to further increase market
penetration. Not only carry out continuous innovation in products and improve
the reputation of consumers.
01
In
the initial stage, stainless steel home products are mainly cabinets, which are
mostly used in hotel kitchens, restaurant industries, etc. Only a small number
of consumers who pursue high-cost performance and durability require purchase,
and their influence on the retail side is not great.
For
quite a long time, due to reasons such as low appearance, cold appearance, and
single shape, stainless steel home products have been difficult to penetrate
into households, so the entire market is not large.
Therefore,
we currently see that many big-name cabinet and wardrobe and other customized
brands are taking the wood route.
After
a period of exploration, some brands introduced 304 stainless steel into
cabinets to create a food-grade and environmentally friendly concept.
More
importantly, we have done enough homework on design and appearance, launched a
variety of customized product series with beautiful shapes, colors, and
beautiful appearances. We have begun to focus on the home market, launched
brand operations, and gradually achieved some new results.
On
the one hand, we set out to improve production levels, introduce automated
equipment, use new processes to improve surface effects, and make styles such
as wood grain, stone grain, and cloth grain. We can also make a fuss about the
styling to achieve diversification of styles and meet the needs of families.
High requirements for appearance. The overall direction is to be on par with
wooden cabinets in terms of appearance, design and appearance, while at the
same time surpassing them in terms of durability, environmental protection,
waterproof and moisture-proof properties. On the other hand, relevant standards
have emerged in the industry. With standards that can be followed, product
quality can be better guaranteed and the healthy development of the industry
can be promoted. It also means that the product has been widely recognized.
Like wooden cabinets, it has the potential to become a home consumption trends.
It has been observed that stainless steel home furnishings are no longer
limited to product innovation, but also seek to improve overall matching and
home space effects, such as soft and soft furnishing art designs, which further
expand the market for stainless steel home furnishings.
02
Objectively
speaking, stainless steel furniture has evolved to this day and has its unique
advantages, such as being environmentally friendly, healthy, durable, not
afraid of water, not moldy, not deformed, insect-proof, etc.
Environmental
protection and health are the most prominent advantages of stainless steel home
products. Currently, many companies claim to use 304 stainless steel to meet
food-grade standards.
At
the same time, it does not contain formaldehyde, and the cabinets can come into
contact with food, which can eliminate customers' worries about harmful
substances such as formaldehyde. Environmentally friendly consumption is a key
factor affecting current household consumption.
Durability
is also a plus for stainless steel homes, and the warranty time is often longer
than that of wooden cabinets. In addition, the use of one-piece molding
technology ensures that there are no connections at the corners, leaving no
sanitary dead corners, and also improves the aesthetics of the product.
In
addition, the stainless steel package can undoubtedly better prevent long-term
erosion of water stains, not to mention the problem of mold.
The
increase in the proportion of finely decorated houses delivered is also a boon
to stainless steel customized homes. Domestic hardcover delivery has reached
about 32%, and the matching rate of cabinets and bathroom cabinets is very
high, close to 100%; the matching rate of wardrobes is also increasing.
At
present, wooden products occupy a dominant position, while stainless steel
products are still in their infancy, and there is relatively large room for
improvement in the future.
In
terms of hardcover accessories, the advantages of stainless steel products are
that they can further reduce costs and have higher delivery efficiency. There
is no need to worry about moisture and mold, and it is less likely to cause
problems during home delivery and inspection.
The
current problem that needs to be solved is to continue to improve owners'
recognition of stainless steel home products and the comprehensive quality of
fine decoration accessories. Higher recognition on the retail side will help
drive B-side purchases.
03
The
development of multiple categories has been quite obvious. In the past, the
focus was on stainless steel cabinets. In recent years, many brands have moved
towards stainless steel wardrobes, balcony cabinets, bathroom cabinets and
other products. Move from single category to multi-category, and realize the
transformation from stainless steel integral cabinets to stainless steel whole
house customization.
And it is
integrating smart homes, equipping main products such as cabinets with smart
technologies, and stepping into the trend of smart homes.
Although the
current penetration rate of stainless steel home products is not high and the
scope of application is relatively narrow, as major companies launch high-value
products, provide a variety of colors and shapes, create scene solutions, and
bring better user experience to families, then it is possible to attract more
and more consumers to buy.
The stainless steel
home furnishing market has the opportunity to break the original ceiling and
achieve a new round of growth.
All
of this is inseparable from the efforts of material upgrades, product design,
scene experience, sales channels, delivery capabilities and other aspects, and
can achieve greater improvements than before.
